Nathan Myhrvold prepares & serves a fifty course meal for Ferran Adria — including salted red wine.Read More
I’ve given up, and here is why you should too!
Noelle Campbell has called a spade a spade and cleared up the differences between healthy sugar and non healthy sugar.
It doesn’t matter what a celebrity might say, or the minerals and vitamins present. To my knowledge, one sugar cannot be any more or less healthy than another sugar.
There is no healthy sugar.
Only a healthy amount of sugar (hint: it’s as little as possible).
This man is about to attempt to eat a 5kg pizza. It costs $50 and would easily feed a family. In a tag team-effort, with one other person, the challenge is to finish the pizza within an hour. If successful they will take home $250.
If pizza isn't your thing, perhaps the KIDZ breakfast might be more appealing (named because it weighs as much as a small kid), or a 2kg steak complete with bread roll, shrimp cocktail and salad. There is even a 'ladies only' challenges - consume a 3kg buritto in one hour and receive free food for life!
This list of 18 Insane Food Challenges popped up in my Twitter stream (@radarinsight) and I felt compelled to share it. I don't know why people undertake these challenges, but I am impressed that kitchens still offer these gargantuan serves for those willing to test themselves.
'How can I run an effective internal sensory evaluation?'
This question pops up regularly, most often when there are different business functions (Procurement, Marketing, Technical) attending a taste session. Time and time again informal tastings lose sight of the objective, become sidetracked with unrelated discussions or everyone ends up just agreeing with most senior person at the meeting.
For an internal evaluation to be successful and uncover meaningful insights, a simple framework should be followed. Doing so will maintain focus and ensure everyone's taste buds have an opportunity to have their say!
Here are my top 5 tips for running an effective sensory evaluation.
How can this be tackled?
Begin by clearly articulating the objective(s) of the evaluation.
Highlight and define the key attributes that you want to focus upon - use words and product examples to demonstrate scales.
Instruct each evaluator to systematically work through the Appearance, Aroma, Flavour and Texture of the products - without interacting with other evaluators.
Once complete, discuss as a group each attribute to gaining consensus of how the product is percieved.
Re-visit the objective(s) and define the next stpes for the project.
By following this simple framework, your product discussions will become more meaningful, you will address project objectives with more clarity and your projects will proceed quicker.
Good luck, let me know how it goes!
When he is not leading the free world or campaigning for re-election, the President of the United States of America likes to dust off his home brewing kit and (with extensive help from his kitchen staff) make two very special White House beers - White House Honey Porter and White House Honey Ale.
The presidential formulation originated from a local Washington brewmaster and is tweaked by the White House kitchen staff, even incorporating tips from other staffers at the White House who home brew for a hobby.
Most home brewers have their own secret ingredient that they swear by, however the White House happily shares their unique ingredient - honey. But you'll never get your hands on this particular type, the beehives where the honey is collected sit on the pristine White House South Lawn, guarded 24 hours per day by the United States Secret Service.
To see the 7 week presidential brewing process reduced to a 4 minute YouTube clip, follow the link here.
And for a copy of the the recipes, I have them posted here.
Do you have a new ingredient ready to promote? Maybe you should consider incorporating a sensory profile to set your product apart from the rest. Including a sensory profile allows your customers to clearly see just how your products compare.
Benefits of utilising a sensory profile include:
capturing your audiences attention
showing superiority over a competitors product
demonstrating a specific product advantage, or
defining your benchmark for quality.
These specifications combine despcriptive sensory data with nutritional, micro or lab data to give your clients the complete picture.
If your newest product could benefit from a sensory specification to showcase your point of difference, learn more here - RadarSpecs - or have a chat to Radar Insight today!
These are the two recipes used by the White House to create their very own Presidential home brew. If you are trying this at home, remember that the temperatures are in Fahrenheit not Celsius...... Good luck!!
For a printable (PDF) version, please use the link here
Ever wondered how food commercials capture the magical images of two tomatoes smashing into each other, the slow motion splash made by a hazelnut being dropped into a pool of chocolate or the speeding cork as it ejects from a bottle of champagne?
The answer is simple - precision, repitition, robotics and a high speed camera named Spike.
The Marmalade is a creative agency based in Hamburg, Germany who specialise in high end special effects for commercials. They have put this short video together to show how they shoot their commercials and when I stumble across it, I knew it would be worth sharing with anyone who appreciates food.
The Marmalde - Spike and High Speed Food Photography [VIDEO - 6 mins]
This team spend hours building rigs and robots that can consistently pour in, pour out, flick, splash or spin food products and props. All this work is done to capture on film a fraction of second of action on high speed camera.
Once the desired motion of the food has been achieved (flinging together two tomatoes), a highly maneuverable, high speed camera - 1000 frames per second - nicknamed Spike is programmed to record the exact moment of impact, splash or shatter or swiftly move down the glass as the beer is poured. This split second of action, slowed down ten times displays an artistic angle on everyday food and beverages that you wouldn't even realised occurs.
For a new perspective on food photography and cinematography and the advances being made by some of the leading companies in the world, have a look at the Marmalade's high speed photography video:
And for more examples of their work be sure to check out their gallery.
Video and images used with the kind permission of:
THE MARMALADE | HAMBURG | MAIL@THEMARMALADE.COM