Passage Foods trumps market leader

A recent sensory evaluation conducted by Radar Insight has shown Passage Foods' Butter Chicken Simmer Sauce to be more preferred by consumers than the current market leader.  This evaluation showed Passage Foods' Butter Chicken as having:

  • More visual appeal
  • More intense overall flavour
  • A more liked spice intensity, and
  • A more authentic flavour than its competitor.

The research showed that Indian cuisine consumption is increasing with most respondents eating Indian at least once per fortnight. Heating up a simmer sauce at home is the most common method of preparation.

Next time you find yourself looking for a taste escape to India, try Passage Foods' Butter Chicken simmer sauce. It is available at all major retailers.