Lion Diary and Drinks have just launched their latest Iced Coffee - Dare Cold Pressed.Radar Insight was able to partner with Lion on this project to deliver a unique blend of cold pressed and premium Arabica coffees, mixed with fresh permeate-free milk and a dash of raw sugar.
Using Rapid Profiling from Radar Insight, the brand team at Dare were able to ensure consumers were delivered an iced coffee beverage they desired. Dare worked through a number of variants and rapidly testing them to achieve the perfect the balance of coffee strength and sweetness.
And as a credit to the product Dare Cold Press have secured two of the biggest names in Australian coffee as ambassadors - Australian Barista Champion Matt Perger and St Ali cafe owner Salvatore Malatesta. Malatesta summarised the drink perfectly saying Dare Cold Pressed is a 'refreshing change for the second or third coffee of the day, particularly for the corporate sector and office workers'.