Violet Crumble vs Crunchie – what’s your flavour?

Chocolate covered honeycomb has long been an Australian favourite, but which do you prefer, Cadbury’s Crunchie or Nestle’s Violet Crumble? When spare time presented itself at the office, I put the taste buds to work to decide which I prefer. Packaging Both products come in vibrant foil packaging, and neither have a transparent window, instead keeping their contents secret from the world. As you’d expect, the vibrant designs on both packs is similar, although communicated using different colours. You may assume the coveted royal purple product belonged to Cadbury’s, but you’d be wrong. Nestle has continued its long association between Violet Crumble and purple while Cadbury’s Crunchie is is slathered in gold. Appearance Strip off the wrapper and the differences become more apparent.  Side by side you notice different coloured chocolate. The Crunchie is enrobed in Cadbury’s iconic Dairy Milk while Violet Crumble has opted for a darker variety. The cross section photo (below) reveals the degree of difference in chocolate coverage thickness; Crunchie (62% chocolate) and Violet Crumble (59% chocolate). The density of the honeycomb differs with fewer air bubbles and a more pale golden coloured Violet Crumble.  But we know that no one buys a chocolate bar to just look at….. lets eat!

Texture Biting into the Crunchie is best described as biting through a chocolate layer, and then chomping through air. There is no structure or resistance given by the honeycomb. It reminds me of biting through a hollow Easter egg. The Violet Crumble still shatters, but the honeycomb provides greater resistance on first bite. Chewing the honeycomb centre of the Violet Crumble conjures up images of eating chalk, but tasty sweet chalk.. Once in your mouth, they both become a mass of chewy chocolatey goo, but the Crunchie’s Rate of Disappearance is far quicker than that of the Violet Crumble. Chocolate I tip my hat to Crunchie for using the Cadbury dairy milk chocolate. The combination of superior coverage and a familiar chocolate results in a better overall chocolate experience. Violet Crumble is less concerned with the chocolate flavour, allowing their honeycomb flavour profile to shine. As a chocolate bar, the lack of chocolate does play against them in when compared to the Crunchie.

Violet Crumble top, Crunchie below

Honey Comb This is where the two products differ most. The Violet Crumble has a sweet taste and a simple clean honeycomb flavour. The Crunchie is super sweet. The honeycomb flavour wasn’t “clean” reminding me of overcooked toffee – the type that leaves a bitter, burnt sugar flavour in your mouth. Both bars made me thirsty, so I guess this comparison is best undertake with a glass of water close at hand. Conclusion Honestly, I couldn’t split these bars by appearance, was swayed towards the Cadbury Crunchie for its superior chocolate coverage but couldn’t consume the whole bar because its excessive sweetness. The strong the caramelised flavours were also a turn off. Even with less chocolate, the clean flavours of Nestle’s Violet Crumble secures my preference. Final Thoughts… I have a friend who swears the best way to eat a Crunchie is by pressing your tongue up against the honeycomb and letting it dissolve away. You are left with a soggy, half melted chocolate tube but it is delicious. Try it, but be warned, it usually ends up a little messy. What is your favourite? How do you eat your honeycomb? Let me know your thoughts!
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