Using sensory profiles to define your product

Do you have a new ingredient ready to promote? Maybe you should consider incorporating a sensory profile to set your product apart from the rest. Including a sensory profile allows your customers to clearly see just how your products compare. Benefits of utilising a sensory profile include:
  • capturing your audiences attention
  • showing superiority over a competitors product
  • demonstrating a specific product advantage, or
  • defining your benchmark for quality.
These specifications combine despcriptive sensory data with nutritional, micro or lab data to give your clients the complete picture. If your newest product could benefit from a sensory specification to showcase your point of difference, learn more here – RadarSpecs – or have a chat to Radar Insight today!
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