Passage Foods trumps market leader
A recent sensory evaluation conducted by Radar Insight has shown Passage Foods
‘ Butter Chicken Simmer Sauce to be more preferred by consumers than the current market leader.
This evaluation showed Passage Foods’
Butter Chicken as having:
- More visual appeal
- More intense overall flavour
- A more liked spice intensity, and
- A more authentic flavour than its competitor.
The research showed that Indian cuisine consumption is increasing with most respondents eating Indian at least once per fortnight. Heating up a simmer sauce at home is the most common method of preparation.
Next time you find yourself looking for a taste escape to India, try Passage Foods’
Butter Chicken simmer sauce. It is available at all major retailers.