Gateway for Innovation
Drivers of Liking
Direction to Ideal
Communicate with your Consumer

Gateway to Innovation

Drivers of Liking

Direction to Ideal

Communication

Test innovations early and often to design products that resonate with market
Identify and enhance the key components of your product that drives consumer liking
Optimise and reformulate your product using feedback from your target market
Listen to your consumer describe the product then use these words in your campaign

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