Creating new products is hard work. Understanding your consumers expectations and incorporating their feedback into any new product is the key to success. Rapid Profiling uses target consumers to scale and evaluate NPD just like a trained panel, but a lot quicker.
Forget Online. Test Your Prototypes With Consumers Today.
Rapid Profiling gives your target market a voice in the product development process. These recommendations allow you to proceed, confident that your new product is tailored for its target market.
Beyond Product Development
The benefits of Rapid Profiling are not limited to just providing product direction. These valuable insights can form the foundation of your communications strategy and provide the framework for your sensory quality control program.
The Building Blocks of Your New Product.
What expectation is generated by your concept and product? What flavour profile, colour or texture need to fit together? Ask your market, identify the goals then set about delivering it.