Insight for your innovation.

Welcome to Radar Insight.

Test your innovation, fast.

At Radar Insight our approach revolves around a simple idea: Deliver relevant & actionable product guidance so our clients can launch products which delight consumers.
Radar Insight gathers Voice-of-Consumer data for Marketing, Consumer Insight and R&D teams to guide and optimise products. Using traditional and new sensory research testing methods Radar Insight delivers results quicker than ever before.

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Rapid Profiling

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Quality Control

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Shelf Life
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Rapid Profiling

Understand Expectations
Creating new products is hard work. Understanding your consumers expectations and incorporating their feedback into any new product is the key to success. Rapid Profiling uses target consumers to scale and evaluate NPD just like a trained panel, but a lot quicker.
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Forget Online. Test Your Prototypes With Consumers Today.
Rapid Profiling gives your target market a voice in the product development process. These recommendations allow you to proceed, confident that your new product is tailored for its target market.
Beyond Product Development
The benefits of Rapid Profiling are not limited to just providing product direction. These valuable insights can form the foundation of your communications strategy and provide the framework for your sensory quality control program.
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The Building Blocks of Your New Product.
What expectation is generated by your concept and product? What flavour profile, colour or texture need to fit together? Ask your market, identify the goals then set about delivering it.
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Quality Control

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Grading with Radar
Radar Insight has partnered with the tech savvy guys at Iceberg Inc. to deliver a quality analysis system that allows you to rank, grade or release your product based on its analytical and sensory properties. Forget the paper and pencils, you can now collect quality data from your smartphone, tablet or desktop device.
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Shelf Life

Does your product last the distance?
On the day it’s shelf life expires, would you still feed it to your mother? If not, then why feed it to your consumer? Knowing the correct shelf life for your product can ensure the health of your consumers, the health of your brand and and save you the expense (and headache) of product write-offs and recalls.
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The information Kevin provided really helped the agencies working on our comms strategy to understand how our new product is different (and better!).
Lisa, Lion - Dairy and Drinks
\'Rapid Profiling\' provided valuable direction to our product development process.
Megan, Lion - Dairy and Drinks
Kevin conducted ground breaking sensory research on a range of my food ingredients. His professional and personable approach was excellent.
Duncan, PROvyda
At short notice, created a highly valuable survey that met our needs...extremely helpful, delightful to get along with and takes initiative to find solutions.
Fiona, Flavour Makers
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Phone03 9028 5380
Mobile +61 466 446 401
Emailkev@radarinsight.com.au
Kev
Kevin O’Reilly, founder of Radar Insight, has always been interested in food, new product development and methods of testing products to ensure they better appeal to consumers.

Intrigued by the lack of consumer input in the product development processes, Kevin developed research methods that leveraged consumer & sensory research techniques to deliver product development guidance – rapidly and efficiently. Keep up to date with food industry news on our blog.
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